miskamâsowin: the act (or journey) of finding yourself
miskamâsowin Foods was created to address the lack of authentic, Indigenous-owned products on mainstream grocery shelves. Our bannock mixes make it easy for people to prepare fresh, delicious bannock at home - whether baked, fried or grilled, while supporting an Indigenous, family-run Alberta business. Rooted in my own journey of reconnecting with my Cree family and culture, the name miskamâsowin means “the act of finding oneself.”
When you choose miskamâsowin Foods, you are choosing quality, convenience and meaningful representation, while helping create more space for Indigenous stories, flavours and businesses in the everyday food market.
Our People
Felicia Dewar is a dynamic Indigenous entrepreneur, leader and community builder driven by a passion for creating opportunity and amplifying Indigenous voices. She was born and raised in Northern Alberta, Treaty 8 territory, and is a member of Sucker Creek First Nation.
A serial entrepreneur, she is the founder of miskamâsowin Foods Inc., where she weaves culture, entrepreneurship and storytelling through food. She is actively involved with pîkiskwêwin, an Indigenous-led podcasting platform focused on creating space for dialogue, learning and community connection in Indigenous languages.
With a background in marketing and communications, Felicia has led impactful initiatives across media, economic development and entrepreneurship — always grounded in collaboration, community and cultural resurgence. Guided by a relationship-first approach, Felicia is committed to building ventures that nourish people, strengthen communities and create pathways for the next generation.
Dawn Dewar was born and raised in northern Alberta and is proud of her First Nations, Scottish and English heritage. As the elder sister of entrepreneur Felicia Dewar and a devoted mother of two, Dawn is deeply grounded in family and community. She also manages one of Edmonton’s most popular Costco-focused Facebook pages, where she has built an engaged community by sharing helpful finds, product recommendations and shopping information. Dawn’s warmth, resourcefulness and strong community connections reflect both her northern Alberta roots and her diverse cultural background.
The Story of Our Logo
The beautiful miskamâsowin Foods logo and description was generously created by the talented team at pipikwan pêhtâkwan. From the very beginning, they made the creative process feel easy, thoughtful and collaborative. They listened closely to our story, thoughts and emotions behind miskamâsowin and transformed them into a logo that captures exactly what I hoped it would - identity, culture, connection and the journey of finding oneself. I am incredibly grateful to founder Shani Gwin and her team for creating a visual identity that feels so true to the heart of miskamâsowin.
Exploring our connections to culture is a journey, one that involves miskamâsowin, the nēhiyawēwin (Cree) word for “the act of finding yourself.” One of the ways to build a stronger connection within ourselves and with culture is through food. This path toward growth and self discovery can be seen in the organic lines of the miskamâsowin foods inc. logo.
Much like the beaded flower, positioned within the top of the circle to represent growth and the sun, our journey to connection blooms and flourishes as we walk along our individual paths. Our medicines — the leafy sage and the braided sweetgrass — placed within the circle, connect us with Mother Earth’s gifts and our connections to culture.
The blue circles connecting the earth and sky represent rain drops, provide us with nourishment and protection that leads to growth — both for the food we eat and our individual growth. Water connects us with Mother Earth, women and our matriarchs — sustaining life and offering nourishment for ourselves, our families and our connection to our cultures as we journey forward.
Dotted illustrations represent beadwork — connecting elements of the circle — weave together our connection to Mother Earth, our personal journeys of growth and the elements. Beadwork supports us from the moment we begin our journey to finding connection — allowing us to grow and bloom as we walk on a path toward miskamâsowin.
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